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Work
Swedish designer based in New Zealand. I help companies and teams define, design and build brands, digital experiences and visual systems.
Browse my selected projects below.

AngelList
Brand, experience and digital redesign for a fintech unicorn.

Samsung SmartThings
Brand design for Samsung's Internet of Things standard, SmartThings.

Airbnb Daryl
Redesign of Airbnb's assets management platform, Daryl.

Responsible
Branding for Fashion-tech company Responsible

Raise Green
Brand identity for the climate action equity crowdfunding company Raise Green.
About
Previously design lead for Fund Management at AngelList, and former Design Partner at Your Majesty. 18+ years working with brands like Airbnb, Meta, Samsung, V&A, and Ironclad.
Freelance - Lowing.co
Switzerland → New Zealand
2025 → Now
Independent design practice spanning brand, motion and digital experience. Key engagements include directing and designing the digital translation of Philips' 2025 global rebrand, and leading animation strategy and motion direction for Ironclad's GTM web relaunch. Additional clients include ViCentra, Welter Shelter and Bull Moose Consulting.
Stay-at-Home Parent
Switzerland
2024 → 2025
Deliberate career break to focus on family.
AngelList
Remote
Sr Brand Designer, 2022 → 2024
Led brand and design for AngelList's Fund Management vertical as part of the Brand & Marketing team. Responsibilities spanned brand strategy and management, art direction, digital and web design, design systems, and motion direction across marketing campaigns and brand initiatives.
Your Majesty
The Netherlands
Design Director & Partner, 2013 → 2022
As Partner and Design Director at Your Majesty, I drove new business development, presented and pitched to clients at a senior level, and led cross-disciplinary teams across brand, digital, motion, print, photography, and interactive installations. Built and mentored a high-performing design team.
Muse / Ice Mobile
The Netherlands
Senior Designer, 2009 → 2012
Led design across campaigns, photoshoots, and brand projects. Work spanned art direction, product design, photography direction, illustration, digital and print design, motion graphics, and VFX for TVCs.
Gsus Sindustries
The Netherlands
Designer, 2005 → 2009
Worked across a broad range of disciplines at Dutch fashion house Gsus Sindustries, including motion graphics, textile print design, editorial design, photo direction, styling, and collection development.
Apple App Store: Editors’ Choice
Apple App Store: Best new app
Awwwards
FWA
Adobe’s Cutting Edge Award
Pixel Awards
Spinn
Davey Awards
CSS Design Awards.