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Work

Swedish designer based in New Zealand. I help companies and teams define, design and build brands, digital experiences and visual systems.

Browse my selected projects below.

About

Previously design lead for Fund Management at AngelList, and former Design Partner at Your Majesty. 18+ years working with brands like Airbnb, Meta, Samsung, V&A, and Ironclad.

Experience

Freelance - Lowing.co
Switzerland → New Zealand

2025 → Now

Independent design practice spanning brand, motion and digital experience. Key engagements include directing and designing the digital translation of Philips' 2025 global rebrand, and leading animation strategy and motion direction for Ironclad's GTM web relaunch. Additional clients include ViCentra, Welter Shelter and Bull Moose Consulting.

Stay-at-Home Parent
Switzerland

2024 → 2025

Deliberate career break to focus on family.

AngelList
Remote

Sr Brand Designer, 2022 → 2024

Led brand and design for AngelList's Fund Management vertical as part of the Brand & Marketing team. Responsibilities spanned brand strategy and management, art direction, digital and web design, design systems, and motion direction across marketing campaigns and brand initiatives.

Your Majesty
The Netherlands

Design Director & Partner, 2013 → 2022

As Partner and Design Director at Your Majesty, I drove new business development, presented and pitched to clients at a senior level, and led cross-disciplinary teams across brand, digital, motion, print, photography, and interactive installations. Built and mentored a high-performing design team.

Muse / Ice Mobile
The Netherlands

Senior Designer, 2009 → 2012

Led design across campaigns, photoshoots, and brand projects. Work spanned art direction, product design, photography direction, illustration, digital and print design, motion graphics, and VFX for TVCs.

Gsus Sindustries
The Netherlands

Designer, 2005 → 2009

Worked across a broad range of disciplines at Dutch fashion house Gsus Sindustries, including motion graphics, textile print design, editorial design, photo direction, styling, and collection development.

Awards & Recognition

Apple App Store: Editors’ Choice

Apple App Store: Best new app

Awwwards

FWA

Adobe’s Cutting Edge Award

Pixel Awards

Spinn

Davey Awards

CSS Design Awards.